Tuesday, June 23, 2009

Life After Format Death

This one won't go over very well at Sony Headquarters. According to Harris Interactive, via Slashdot:

Currently, 11% of Americans own an HD-DVD player, while just 7% own a Blu-ray player. Crazy, right? More Americans own HD-DVD right now than the "winning" format, Blu-ray. To be totally honest, we aren't so shocked by the news. When HD-DVD was around, it was far and away the "budget" format for high-def. The players were cheaper, the films were cheaper. In other words, it was a format more ready to thrive in a down economy. Blu-ray was always viewed as a niche format for those absorbed in A/V, not the common man's format.

Blu-ray fans will note that this is a bit of a cheat, since the Blu number apparently doesn't include Blu-ray-equipped Playstation 3's, but then again, the HD-DVD number also doesn't include XBox 360 add-on HD drives.

Full disclosure: thanks to landing an LG BH-200 HD/Blu combo player for dirt cheap, I'm a truly bipartisan dual-format guy... but if it weren't for the "Red2Blu" replacement deal from a couple of months back, I'd only own a handful of Blu-ray discs. Movie pricing on Blu-rays is still way too high in general.

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